Facebook announced the launch of a new translation tool powered by Microsoft Bing Translate that lets users select to view Page posts in their native language. Page admins can select to show only machine translated posts, or they can select to allow Facebook users to submit their own translations. If these community translations receive approvals from other users, they’ll replace the machine translation. Currently, all Pages have been automatically opted in to allowing both machine and community translations.

Many brands are building international fan bases for their Page, so the option to have their posts translated means they’ll be able to better engage these foreign audiences, driving more engagement and clicks to their content. While not always perfectly accurate, the free translation tool is much cheaper and faster than having a human translate, geo-target, and publish localized versions of their posts.

See: Inside Facebook