Glossary entry

Italian term or phrase:

chiamata utile

English translation:

answered call

Added to glossary by Paul O'Brien
Sep 11, 2008 08:28
15 yrs ago
1 viewer *
Italian term

chiamata utile

Italian to English Other Marketing telemarketing
"utile" here does not mean a sale, since effective sales are a low percentage of "chiamate utili". anyone know the lingo-jingo here?

TIA
Proposed translations (English)
2 answered call
4 successful call

Proposed translations

26 mins
Selected

answered call

Ciao Paul, low confidence level because there might be a more technical term I ignore, but I think it indicates the calls that got answered allowing the telemarketers to use their sales pitch. HTH

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Note added at 37 mins (2008-09-11 09:06:12 GMT)
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How about "contact" (as in "sales per contact ")?

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Note added at 1 hr (2008-09-11 09:37:45 GMT)
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Mmmm, then I'd stick with "answered call". They probably bought a database of names and the first screening is to see how many of those people really exist or how many phone numbers are still active. Only a small percentage of those who answer are willing to listen to them; those who do are labeled "contacts". And only a small percentage of those who listen to their sales pitch actually gives in and buys. Does it make sense?

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Note added at 1 hr (2008-09-11 10:04:41 GMT)
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I didn't use it with a negative connotation, but that doesn't mean it might not have it.... Maybe some mother tongue collegue might help here. "Pitch" is ok when you try to "sell" your script to a literary agent or movie studio. Let's google it!

Reinvent Your Sales Pitch By Selling Your Product And/Or Service ...
- [ Traduci questa pagina ]
9 Jun 2007 ... Reinvent Your Sales Pitch By Selling Your Product And/Or Service As An ... How to Craft Your Telemarketing Script to Increase Your Lead ...
ezinearticles.com/.../Or-Service-As-An-Employee-Benefit&id=599822 - 48k -

Telemarketing Services | Outbound Telemarketing | Sales Lead ...
- [ Traduci questa pagina ]
Telemarketing services on the web offer a full range of telemarketing ... practice and rehearse and present at least one credible sales pitch that you know ...
www.cchighlights4u.com/ - 85k

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UK Business Sales - B2B telesales, business to business ...
- [ Traduci questa pagina ]
UK Business Sales provides B2B telemarketing, business to business telesales, ... and deliver an effective sales pitch to the relevant decision maker. ...
www.ukbusinesssales.net/ - 15k - Copia cache - Pagine simili - Salva risultato

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Effective Sales Opener Tips - Successful Sales Pitch & Cold Call ...
- [ Traduci questa pagina ]
Improve your opening statements, elevator sentence and sales pitch with these telemarketing tips. Learn how to reduce resistance and inspire curiosity when ...
www.mrcoldcall.com/salesopenertips.html - 49k -

I think it's safe to use it, but I'd wait for a native opinion (my English is American English) ;-)
Note from asker:
hi raff, yeah, they distinguish between "chiamata utile" (and the names taken for their database) and "contatto", which is a much smaller number (i.e about 0.5 % of new database names). effective sales are then about 5-10% of "contatti".
yes, that makes a lot of sense. is "sales pitch" an acceptable term in this context or does it have negative connotations? if it's ok i'd like to use it.
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4 KudoZ points awarded for this answer.
1 day 44 mins

successful call

I would lean more towards this term. :)

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Note added at 1 day53 mins (2008-09-12 09:22:34 GMT)
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Sorry, successful in the sense that they actually spoke to someone over the phone. At times when you receive a call with someone trying to sell you something you cut them off and hang up. "Utili" in this case is that actually spoke with someone - even if only 50 agreed to buy something.
Note from asker:
hi barb, successful in what sense? out of 2000 "chiamate utile" they are satisfied with 50 effective sales. any refs? p
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