Glossary entry

French term or phrase:

évocations pulsionnelles

English translation:

instinctual representations/images

Added to glossary by suezen
Jan 13, 2009 09:43
15 yrs ago
1 viewer *
French term

évocations pulsionnelles

French to English Social Sciences Psychology
Hi

From some OTT conclusions of a survey aimed at getting advertisers to buy space in a glossy fashion magazine.
This comes under the heading "registre sensuel" and describes the magazine's style :

"Une abondance stimulante, des évocations sensuelles voire pulsionnelles, des sujets de fantasme, des textes poétiques..."

Very Freudian... "impulse" crossed my mind but perhaps that could become confused with the notion of "impulse buying" in this context.

Many thanks for your ideas.
Change log

Jan 14, 2009 12:54: suezen Created KOG entry

Proposed translations

9 hrs
Selected

instinctual representations/images

conjuring up sensual or even instinctual representations/images
"instinctual" expresses a form of behaviour in this sense ... and is often used in association with sensual
sensual (through the senses),; emotional (through the heart),; intellectual ( through the mind) and; instinctual (through the body/genes) ...
blogs.salon.com/0002007/2007/01/16.html - 126k
The love, eroticism, sensuality, sexuality compose together, in unison, ... in a direct, sensual, instinctual, erotic manner, which conveys deep feelings ...
www.yogaesoteric.net/content.aspx?lang=en&item=4958 - 48k
it is sensual, instinctual and it is always done with taste and class. ...
www.maitresseregine.com/interest.htm - 22k
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4 KudoZ points awarded for this answer. Comment: "Thank you Suezen. I do think the erotic undertones are important here. Thanks Paul and John too for your ideas."
15 mins

incitement ... to impulsiveness

incitements/invitations to sensuality and impulsiveness

alluring incitements /inducements to impulsive behaviour
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11 mins

where desire becomes/turns to drive; turning desire to drive

A suggestion - though it doesn't fit easy within the text.

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Note added at 16 mins (2009-01-13 10:00:40 GMT)
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I suppose what I'm trying to say is something which has the effect of turning a "passive" desire into an "active" purchase in terms of a style that advertisers believe will stimulate consumers.
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