English to German Bus/Financial Mathematics & Statistics Conjointanalyse

Der Begriff wird im letzten Satz genannt.

Conjoint analysis is a technique for measuring respondent preferences about the attributes of a product or service. It is the ideal tool for new/improved product development and asks the respondents to make choices, by trading off features one against the other, either by ranking or choosing one of several product combinations. These techniques identify buyer preferences for product features, the most desired set of features for a product, and what tradeoffs buyers are willing to make for their desired product.

Using conjoint analysis, you can determine both the relative importance of each attribute (e.g. packaging size, storage, frequency of administration, duration, price) as well as which levels of each attribute are most preferred. It is also useful to gauge market reaction when a product (attribute) will change. e.g. what will happen to the market share of brand A if its price increases with 10%?

Adaptative conjoint proposes preference measurement where in the first step respondents provide self-explicated preference or importance of attributes. This hybrid approach provides the initial estimates of the part-worths which are then updated using **fractional factorial designs**.