Jun 22, 2020 00:56
3 yrs ago
4 viewers *
English term
blue ocean strategy
GBK
English to Bosnian
Bus/Financial
Business/Commerce (general)
Definition from
TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)
Example sentences:
Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. (ClearPoint Strategy)
Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. (Forbes)
By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. (BlueOceanSystems)
Proposed translations
(Bosnian)
5 | Strategija plavog okeana | Elvedina Delic |
Change log
Jun 19, 2020 00:16: changed "Kudoz queue" from "In queue" to "Public"
Jun 22, 2020 00:56: changed "Stage" from "Preparation" to "Submission"
Jun 25, 2020 01:58: changed "Stage" from "Submission" to "Selection"
Jul 2, 2020 01:54:
Jul 22, 2020 01:54:
Aug 21, 2020 01:55:
Proposed translations
6 hrs
Strategija plavog okeana
Definition from
MODERNA VREMENA INFO e-zine & portal za :
Knjiga «Strategija plavog okeana» razvija posve novi pristup strategiji poduzeća koji se temelji na ideji napuštanja crvenog oceana, tradicionalne strategije bespoštedne konkurencije i stvaranja plavog oceana kao neupitnog prostora na tržištu, čime se konkurencija čini sporednom.
Example sentences:
Umjesto dijeljenja postojeće potražnje, strategija plavog okeana usmjerava se prema povećanju potražnje i odvajanju od konkurencije. (M.E.P. d.o.o. - KNJIŽARA)
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