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brand stretching

Spanish translation: estiramiento/extension de marca

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:brand stretching
Spanish translation:estiramiento/extension de marca
Entered by: Ana Vozone

16:21 Apr 21, 2023
English to Spanish translations [PRO]
COVID-19 - Marketing - Marketing / Market Research / Tobacco advertising, promotion and sponsorship
English term or phrase: brand stretching
"Ban all direct and indirect advertising, including sponsorship of music, cultural and sporting events, brand stretching, endorsement by celebrities, and price discounts".

Thank you in advance for your help!
Rocío Ruffini
Argentina
Local time: 23:01
estiramiento/extension de marca
Explanation:
Specifically, brand stretching occurs when a tobacco brand name, emblem, trademark, logo or trade insignia or any other distinctive feature (including distinctive colour combinations) is connected with a non-tobacco product or service in such a way that the tobacco product and the non-tobacco product or service are ...

https://www.google.com/search?q="estiramiento de marcas"&sxs...

] tobacco brand names on non-tobacco merchandise or services ("brand-stretching") and/or clothes ("merchandising"), the distribution of promotional [...]
marcas de tabaco en bienes o servicios distintos de los de la industria del tabaco (extensión de marca) y/o prendas de vestir (merchandising), [...]

Selected response from:

Ana Vozone
Local time: 03:01
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +5estiramiento/extension de marca
Ana Vozone
5Extensión de la marca
Fabrício Taborda
4extensión de marca
María Cristina Valderrama


  

Answers


8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
estiramiento/extension de marca


Explanation:
Specifically, brand stretching occurs when a tobacco brand name, emblem, trademark, logo or trade insignia or any other distinctive feature (including distinctive colour combinations) is connected with a non-tobacco product or service in such a way that the tobacco product and the non-tobacco product or service are ...

https://www.google.com/search?q="estiramiento de marcas"&sxs...

] tobacco brand names on non-tobacco merchandise or services ("brand-stretching") and/or clothes ("merchandising"), the distribution of promotional [...]
marcas de tabaco en bienes o servicios distintos de los de la industria del tabaco (extensión de marca) y/o prendas de vestir (merchandising), [...]



Ana Vozone
Local time: 03:01
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  abe(L)solano: https://hmn.wiki/es/Brand_extension
0 min
  -> Thank you, Abel!
agree  Andrew Bramhall
1 hr
  -> Thank you, Andrew!
agree  Mónica Algazi
6 hrs
  -> Thank you, Mónica!
agree  Beatriz Ramírez de Haro
18 hrs
  -> Thank you, Beatriz!
agree  François Tardif
22 hrs
  -> Thank you, François!
Login to enter a peer comment (or grade)

17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
extensión de marca


Explanation:
La extensión de marca es una estrategia de marketing en la que se utiliza la imagen de la empresa, o de un producto ya establecido, para lanzar un nuevo producto o conjunto de productos, que puede, o no, estar relacionado con su categoría principal.

Example sentence(s):
  • Por ejemplo, tendríamos una extensión de marca en el caso de que la marca Apple decidiera sacar al mercado una línea de ropa.

    https://www.universoapolo.com/extension-de-marca/
    https://summa.es/blog/extensiones-marca-ventajas-riesgos-ejemplos/
María Cristina Valderrama
Chile
Local time: 22:01
Native speaker of: Native in SpanishSpanish
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8 hrs   confidence: Answerer confidence 5/5
Extensión de la marca


Explanation:
the process of using an existing brand name for new products or services.
Extensión de marca es una estrategia de marketing en la que se utiliza la imagen de la empresa, o de un producto ya establecido, para lanzar un nuevo producto o conjunto de productos, que puede, o no, estar relacionado con su categoría principal.


    https://dictionary.cambridge.org/pt/dicionario/ingles/brand-stretching
    https://rockcontent.com/es/blog/extension-de-marca/#:~:text=%C2%BFQu%C3%A9%20es%20la%20extensi%C3%B3n%20de,relacionado%20con%20su%20categor%
Fabrício Taborda
Brazil
Local time: 23:01
Native speaker of: Portuguese
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