How to promote yourself on your website as a freelancer?
Автор темы: Verónica

Verónica
Мексика
Local time: 20:04
английский => испанский
+ ...
Apr 21

If you are freelance, can you promote yourself with a business brand (using an acronym joining the first 3 letters of the name and the first 3 letters of the surname) on your website? How should you address your audience in the texts of your website: "we are a company", "we do"? considering that initially it is only a single person but with the aim of growing and forming a team in the future or using the business brand but refer in the texts that it is only one person working individually?

 

Adieu  Identity Verified
русский => английский
Do you have regular website traffic? Apr 21

If YES... branding, web design, etc. could prove valuable.

If NO, then it really doesn't matter one bit.


 

Anton Konashenok  Identity Verified
Чехия
Local time: 03:04
русский => английский
+ ...
It depends Apr 21

Adieu raises a valid point, but you may have special reasons to brand yourself even without significant traffic.

Regarding your original question, I was asking it myself as well, and it took me several months to make up my mind. I abandoned the idea of "we are" fairly quickly and was then hesitating between "I am", "Anton is" and "the company is". My final decision was to start with "XXX is a professional services company based in YYY, established by ZZZ in 2007", and then use "XXX
... See more
Adieu raises a valid point, but you may have special reasons to brand yourself even without significant traffic.

Regarding your original question, I was asking it myself as well, and it took me several months to make up my mind. I abandoned the idea of "we are" fairly quickly and was then hesitating between "I am", "Anton is" and "the company is". My final decision was to start with "XXX is a professional services company based in YYY, established by ZZZ in 2007", and then use "XXX is/does" throughout the site except when mentioning my personal credentials, where I referred to myself in the third person as well. However, mine wasn't a standard case and your mileage may vary.

[Edited at 2021-04-21 23:20 GMT]
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Adieu
 

Verónica
Мексика
Local time: 20:04
английский => испанский
+ ...
Автор темы
Website traffic Apr 22

Hi Adieu:
I'm just creating the site, I finished writing all the texts and then that question arose.


 

Verónica
Мексика
Local time: 20:04
английский => испанский
+ ...
Автор темы
Great Idea Apr 22

Anton:

Thank you very much for sharing your experience, your suggestion is a good alternative.


 


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How to promote yourself on your website as a freelancer?







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